The benefits that a company offers to their prospective employees play a huge role in attracting and retaining talent. But as we know, different generations are drawn to different types of benefits, and as Gen Z enter into the workforce in full force, we are starting to see the emergence of new, innovative benefits being offered in order to attract this fresh new talent.

The latest new benefit? Gushcloud International – an IP management and licensing company – have recently started offering their employees ‘Tinder Leave’. The company has partnered with well-known dating app Tinder to offer their employees sponsored Tinder subscriptions and an additional paid day of leave for their staff to actively go on dates and seek out new connections in the hopes of improving their wellbeing outside of work.

Dating apps have become a very popular tool for fostering romantic relationships, especially amongst the younger generations. And there is a growing body of research to suggest that employees who are in happy, healthy relationships outside of work tend to be better, more productive workers. One study even found that married men were less likely to report workplace burnout and, as their marital satisfaction increased, burnout likelihood decreased.

From this perspective, companies that consider offering Tinder Leave could be paving the way for employee satisfaction to increase as their personal lives become socially and romantically nourished.

So, is Tinder Leave something that more companies should consider?

There are a lot of interesting benefits that could come from offering this type of perk to employees. For one thing, it’s an innovative way of highlighting a company’s care and commitment to social wellbeing. It also signifies that a business values work-life balance, through actively encouraging employees to take the time to build these connections.

However, there are some potential drawbacks that employers will need to consider, too. For instance, offering Tinder subscriptions could actually prove to be a distraction at work, as employees may be more tempted to be checking their phone and swiping through potential matches. So, when looking at this as a potential offering to employees, it’s important for employers to consider all the factors.

If you would like to discuss how we can help you design and implement innovative wellbeing strategies to improve work-life balance, please swipe right to get in touch with us today.